In the scorching heat of summer, a cool and sophisticated trend is taking over TikTok, captivating users with its timeless allure. The "East Coast summer" aesthetic has become the season's most sought-after style, embodying a delightful blend of old money charm and classic nostalgia. Inspired by the jet-setting travelers who frequent the enchanting Hamptons, quaint Nantucket, picturesque Cape Cod, and other exclusive East Coast hideaways, this trend is a journey back in time to an era of elegance and refinement.
When I dress in the "East Coast summer" aesthetic, I feel transported into a world of glistening yachts, pristine sandy beaches, and glamorous mansions framed by white picket fences. It captures the essence of a region that is known for timeless staples, crisp linens, and refined details. Seeing this aesthetic soar on my TikTok feed has encouraged me to dress more and more timelessly and explore the many gems that line the East Coast. Shop the travel wardrobe to go along with it below.