This "Squishy" New It Bag Just Took NYC by Storm

When New York Fashion Week concludes, one of the first things I do is try to pinpoint potential It items based on what the fashion crowd and celebrities wore to the shows. I have to admit that it wasn't that difficult to spot the new It bag this season, as the streets of New York and our Instagram feeds have been flooded with it since NYFW. The bag I'm referring to is the Loewe Squeeze Bag.

The slouchy, ruched shoulder bag is constructed of buttery-soft Nappa lambskin and is adorned with a metal chain and a "squishy" leather handle, which is where it gets its name. The bag comes in two sizes (small and medium) and an array of colors to choose from, but I regret to inform you that the bag is sold out everywhere. This is hardly surprising given the instant popularity of the bag and the high-profile fans of it, so be sure to keep an eye out for restocks. In the meantime, read on to see how celebrities like Sofia Richie Grainge and Emily Ratajkowski along with the fashion crowd are wearing it and shop other Loewe It bags that people can't get enough of right now.

Loewe Squeeze Bag

Photo:

@aimeesong

The Bag

Loewe Squeeze Bag

Photo:

Loewe

Loewe Medium Squeeze Bag in Black

Loewe Squeeze Bag

Photo:

Loewe

Loewe Medium Squeeze Bag in Olive

Loewe Squeeze Bag

Photo:

Loewe

Loewe Small Squeeze Bag in Chocolate

Loewe Squeeze Bag

Photo:

Loewe

Loewe Small Squeeze Bag in Oak

The Celebrity Fans

Loewe Squeeze Bag Emily Ratajkowski

Photo:

Robert Kamau/GC Images

WHO: Emily Ratajkowski

WEAR: Are You Am I Nique Mini Dress ($350); Loewe Medium Squeeze Bag in Black ($4450); JW Anderson shoes

Loewe Squeeze Bag Sofia Richie

Photo:

Backgrid

WHO: Sofia Richie Grainge

WEAR: Loewe Medium Squeeze Bag in Black ($4450)

WHO: Kendall Jenner

Loewe Squeeze Bag Jennifer Lawrence

Photo:

The Image Direct

WHO: Jennifer Lawrence

WEAR: Loewe Medium Squeeze Bag in Oak ($4450); The Row pants; Pierre Hardy shoes

Loewe Squeeze Bag Alexa Chung

Photo:

David M. Benett/Jed Cullen/Dave Benett/Getty Images

WHO: Alexa Chung

WEAR: Ashley Williams dress; Loewe Medium Squeeze Bag in Black ($4450)

Spotted on the Fashion Crowd

Loewe Squeeze Bag street style

Photo:

Edward Berthelot/Getty Images

WHO: Aimee Song

Loewe Squeeze Bag street style

Photo:

Christian Vierig/Getty Images

WHO: Camila Coelho and Aimee Song

Shop More Loewe It Bags